POP is the UK’s leading kids commercial channel, bringing big shows and cool energetic awesomeness to girls and boys aged six to ten.

We developed a massive design system that provides endless possibilities for customisation, to create varied and thematic combinations keeping consistency across every touch point of the brand journey.

This refresh was a two-fold challenge, requiring us to not only reflect POP's leading market position and showcasing its incredible content but also to craft a brand that would keep the attention and loyalty of a notoriously tough gen-Alpha.

We loved making things POP.