Our goal was to embody the idea of “Live Red” while communicating a refreshed and ‘redefined' concept of action. These idents mix CGI elements and live action that blossom in an intriguing narrative approach, focusing on the “Live Red” attributes anger, speed, power, passion & danger. Unlike traditional action channels, we aimed to deliver a unique brand personality rather than conforming to a genre. The idents have a distinct style and personality that effectively communicate the brand's attitude and capture viewers' attention.