Film1 is the Netherlands’ premium entertainment streaming service bringing the best cinema straight to your living room, PlayStation® or mobile devices. Anytime, Anywhere.

The goal was simple: get more people to subscribe to Film1.

The design makes discovering the exclusive offer of Film1 easy and personal by giving subscribers recommendations based on their viewing behaviour.

The onboarding process, inspired by Tinder, is fun and inviting; users can swipe right and left to indicate their movie preferences.

"The Dial" graphic device defines the way Film1 looks, moves and reacts.

Acting as a guide, it feels like a tactile and weighted device that scans and selects perfect content for Film1 viewers.