Under the supervision of SVP of Product Marketing Mo Volans, I was responsible for the development of the elevate.io brand identity, a cutting edge collaborative cloud-based video editor. This began with crafting a compelling brand manifesto and defining a distinct tone of voice to align with the brand’s core values. Through a thoughtful naming process involving team discussions, the name “elevate.io” was coined, capturing the product’s purpose and vision. I then designed a unique logo mark and cohesive logo composition to visually represent the brand. To enhance the modern and cutting-edge aesthetic, I selected typography that complements the brand’s identity and developed a versatile color palette. Additionally, I created comprehensive brand collateral to ensure consistency across all visual materials and brand guidelines. Furthermore, I entirely designed and developed the elevate.io website in Framer, showcasing a seamless and modern user experience that aligns with the brand’s identity.